Retailer outperforming a shrinking market
A retail chain with 100 shops faces a year-on-year decline on EBITDA. On top they operated in nearly perfect competition – no differentiation in product and service, just go for price rebates.
Their company and market data were a gold-mine. Yet no-one has analysed them the way Papilium does. Mapping operational, organisational and financial data along a value-stream revealed the right insights.
We created 12 market segments, each having an adapted value offering, sales and service strategy. Per 6 months segments were rolled-out, on average generating a boost of 20+% on revenues.
Our client was honoured with a prestigious marketing price, because he changed the tide in a perfect competition market.